Explore the intersection of music and data analytics in this insightful conference talk from Web Summit 2014. Join Alex White, Co-Founder of Next Big Sound, as he shares his expertise on the Music Stage during Day 3 of the event. Discover how big data is revolutionizing the music industry, learn about innovative approaches to measuring artist success, and gain valuable insights into the future of music analytics. Delve into the world of data-driven decision-making in the music business and understand how Next Big Sound is shaping the way artists, labels, and industry professionals leverage data to drive growth and success.