Explore the evolution from responsive to anticipatory design in this 44-minute conference talk from Mobilism 2015. Delve into the challenges and opportunities of utilizing vast amounts of data to create proactive applications that predict user needs. Learn how companies like Google and Amazon are leveraging anticipatory experiences to enhance user interactions. Discover the importance of balancing relevance with user comfort, avoiding patronizing experiences, and mitigating frustration from inaccurate predictions. Gain insights into creating more intelligent and user-centric interfaces for the era of connected devices.