Explore a fresh perspective on the context debate in mobile design through this insightful conference talk. Delve into the practical implications of context in modern web design, learn effective methods for understanding user behavior, and discover design principles tailored to various situations. Examine why traditional approaches to context may be flawed and gain valuable insights into the multifaceted nature of context, including device, environment, time, activity, individual preferences, location, and social factors. Learn how to apply gentle, user-friendly design principles that allow for overrides and adaptability. Challenge your understanding of context in mobile design and equip yourself with actionable strategies to create more effective and user-centric digital experiences.