Explore the impact of podcasting and audio in journalism and social commentary through this 23-minute Web Summit conference talk. Discover best practices and techniques for creating compelling audio content that captivates listeners. Learn about the Financial Times' audio experimentation, including their News Briefing and investigative journalism series. Understand how podcasts can be used to build brand awareness, form audience habits, and deepen relationships with listeners. Gain insights into monetization strategies, audience engagement, and the role of multiplatform content in modern media. Examine the phenomenon of conspiracy theory podcasts and their influence on society.