Explore behavioral economic principles and game-inspired techniques to enhance app engagement and user retention in this 32-minute Google I/O '17 conference talk. Learn the fundamentals of behavior change and best practices for rewarding and retaining users. Gain insights from The Fabulous app's CEO on applying behavioral economics to encourage positive habit formation. Discover a step-by-step approach to simplifying behaviors, creating scarcity, and leveraging intrinsic motivations. Understand how to implement these strategies effectively in app development to boost user engagement and loyalty.