Explore online experimentation and A/B testing in this comprehensive one-hour meetup. Gain a solid foundation in statistical fundamentals essential for understanding A/B testing, and learn how it's applied in online businesses. Discover the differences between A/B testing and multivariate testing, and understand key concepts such as control groups, treatment groups, hypothesis testing, and confidence intervals. Delve into metric evaluation, segmentation, and common pitfalls in running online experiments. Led by Artem Kopelev, an analytics expert with experience in healthcare research, health insurance, and local government, this talk provides valuable insights for anyone interested in data-driven decision making in digital environments.