Explore Adobe's groundbreaking AI, Firefly, in this 28-minute video tutorial. Discover how to generate original images from text prompts and create unique, vividly rendered type effects using presets or custom descriptions. Learn to manipulate text input, adjust effect fit, and compare various presets in Photoshop. Experiment with custom prompts and explore creative possibilities like melted ice cream, gooey slime, and furry zebra stripes. Master techniques for masking alternate characters and applying layer effects to enhance your designs. Gain insights into the capabilities and limitations of this innovative imaging technology, perfect for designers and digital artists looking to push the boundaries of their creative work.