Explore the impact of emotional design in this 36-minute conference talk by American product designer, interior architect, and educator Cory Grosser. Delve into the concept of "Innovation Aesthetics" and discover how instinctive, rational, and narrative triggers influence user interaction with products. Examine the psychology of form, the importance of empathy in design, and how emotional design can be the key differentiator between fame and obscurity. Learn from Grosser's experiences with renowned brands like Bentley Motors and gain practical insights into creating designs that resonate on an emotional level. Understand the principles of identity production, form following emotion, and Donald Norman's Emotional Design theory to enhance your approach to product development and user experience.