Discover the essentials of creating a compelling brand identity in this 23-minute video featuring Melinda Livsey, an expert in brand strategy and identity design. Learn how to transition from general graphic design to brand identity and strategy, becoming a valued expert in the field. Explore the fundamentals of brand design, including visual language and finished designs, while understanding what brand design is and isn't. Gain insights on using mockups effectively and elevate your skills beyond pixel manipulation to create impactful brand identities for ideal clients.