Discover how to elevate your packaging strategy in this 33-minute video featuring Lisa Jacobs, a talented designer specializing in branding and conceptual design. Learn from Lisa's extensive experience working with global brands as she demonstrates the art and science of effective packaging design. Explore techniques for enriching product designs using pre-made graphics, illustrations, and patterns. Gain insights into the importance of packaging, customization options, and alternative approaches. Delve into real-world examples, including a case study on Fortnum Mason, to understand how strategic packaging can enhance brand identity and save money. Master the skills needed to create impactful packaging that resonates with consumers and stands out in the market.