Watch creative director Mike Jones demonstrate the creation of vintage-Southern inspired typography in this Adobe Live video. Learn the lettering workflow from ideation and sketching to vectoring using Adobe Fresco and Adobe Illustrator. Follow along as Mike develops a "Hug Necks" logo, influenced by iconic Coca-Cola and Pepsi designs. Explore techniques for refining letterforms, creating badge versions, and adapting designs for various applications. Gain insights into time management, budgeting practices, and the creative process behind vintage-style typography. Discover how to balance elements, draw curves, and prepare sketches for vector conversion. Benefit from discussions on educational journeys in design and practical tips for creating compelling lettermarks and logos with a Southern flair.