Learn how to elevate your brand's visual identity through typography in this comprehensive video tutorial. Follow along as award-winning graphic designer and Founder of Nice People, Amber Asay, demonstrates the process of customizing logos and creating unique typefaces using Adobe Illustrator. Explore essential topics such as font licensing, understanding font variations, and utilizing tools like Fontself and Pathfinder. Gain insights into effective letter width checking, kerning techniques, and personalizing letters using the Corners panel. Discover valuable Type Foundry resources and learn how to design with your target audience in mind. This tutorial offers practical tips and techniques to help you create distinctive word marks and enhance your branding skills.