Dive into a comprehensive logo design tutorial for a fresh beauty brand with designer and art director Ben Wagner in this Adobe Live session. Learn the full brand identity and logo design process using Adobe Illustrator and Photoshop. Follow along as Ben transforms sketches into digital logos and expands ideas with mockups. Gain insights on type selection, wordmark vs. symbol decisions, client communication, sourcing clients, adding effects to logos, and improving design skills. Explore letter forms, learn about giving clients options, and discover how to stay current with design trends. This session also includes a review of the AI daily creative challenge and tips on selecting brand-appropriate images.