Follow along with graphic designer and YouTube creator Paola Kassa as she designs a brand identity for a donation-based clothing store using Adobe Illustrator and Photoshop. Dive into the complete design process, including market research, mood boards, typeface and color selection, logo creation, brand marks, and mock-ups. Learn valuable insights on acquiring YouTube subscribers, creating custom fonts, choosing colors, designing business cards, and overcoming creative blocks. Gain practical tips on using Illustrator tools, aligning elements, and developing fictional design briefs. Watch as Paola shares her favorite projects and design techniques while offering advice for aspiring graphic designers.