Learn to create a sleek, modern logo using Illustrator in this 27-minute tutorial. Explore techniques for working with typography, simple shapes, and essential tools to design a contemporary brand mark. Follow along as the instructor demonstrates how to use point and area type, select appropriate sans-serif fonts, and utilize alignment tools. Discover the process of crafting a flower logo using basic shapes, smart guides, and rotation techniques. Master key features such as adding strokes, managing object layering, and applying colors in wireframe mode. Gain proficiency with the direct selection and eyedropper tools to refine your design. By the end of this hands-on challenge, you'll have the skills to create your own modern logo using sleek type and simple shapes in Adobe Illustrator.