How many different fonts should you use in a packaging project
10
Communicating font choices to clients
11
Working with textures and package mockups
12
Using the Help search bar to navigate Illustrator features
13
Sara’s balance of personal VS client projects
14
Adding illustrations to the design
15
How does Sara stay inspired during art-block?
16
Sara’s transition into the freelance world
17
Using anchor points to edit shapes
18
How long does a project take for Sara to complete?
19
Does Sara set a time limit for her projects?
20
Does sara incorporate original illustration into her work?
21
Where does Sara find color combos to use?
22
Keyboard shortcut to unhide artboards
23
What kind of art does Anna make?
24
Creating and understanding dieline templates
25
When during the project does Sara communicate with her client?
26
What is Project Fantastic Fold?
27
How did Sara learn to create dieline packages?
28
Planning a packaging design layout
29
Sara’s favorite colors to design with
30
Creating design icons from scratch!
31
What is Sara’s favorite part of the design process?
32
Does Sara download icons or make them herself?
33
Incorporating barcodes and other required packaging elements
Description:
Watch a comprehensive Adobe Live session featuring graphic designer and illustrator Sara Laninga as she develops branding and packaging design for a sustainable vegan soap line. Learn about defining brand identity, selecting fonts, creating illustrations, and working with packaging templates. Gain insights into Sara's design process, including her approach to client communication, time management, and finding inspiration. Discover practical tips on using Adobe Illustrator, creating dieline templates, and incorporating essential packaging elements like barcodes. Explore topics such as color selection, icon creation, and balancing personal and client projects. Benefit from Sara's experience transitioning to freelance work and her favorite aspects of the design process in this informative two-hour video.
Branding and Packaging Design for Sustainable Vegan Soap - Part 1