Gain insights from the People + AI Research team on building trustworthy, user-centered AI products in this 55-minute workshop. Explore opportunities in the AI development process for improving and calibrating user trust through a series of exercises. Learn about a broader toolkit of resources for further exploration, including the People + AI Guidebook and techniques for classifying text with BERT. Discover best practices for early data handling, maintaining datasets, creating realistic data, and designing user experiences that set appropriate expectations. Understand how to explain AI benefits and recommendations, handle model confidence and errors, and incorporate user feedback. Walk away with practical knowledge to develop AI products that balance innovation with user trust and ethical considerations.