Explore the dynamics of collective behavior and cooperation in this 44-minute conference talk from the Santa Fe Institute's 2022 Workshop on Constructing & Deconstructing Collectives. Delve into topics such as adaptive value, narrative drift, transitions, and neutral steps in collective decision-making. Examine the role of narratives in shaping group behavior and learn about the potential impacts of false narratives and misinformation. Gain insights into how group size affects collective dynamics and the process of defining narratives. Engage with thought-provoking questions and participate in a discussion on the complexities of collective convictions and their influence on cooperative behavior.