Explore the limitations of common sense in solving complex problems through this thought-provoking lecture by Duncan Watts, Principal Researcher at Microsoft. Delve into the systematic failures of relying on shared assumptions when addressing intricate issues in government, business, and marketing. Discover how questioning common sense can lead to more effective solutions as Watts, a physicist-turned-sociologist, presents compelling examples from various fields. Examine case studies such as The American Soldier, the European Financial Crisis, and the Mona Lisa to understand the pitfalls of conventional wisdom. Learn about the scientific method's application to social problems and strategies for dealing with unpredictability. Gain insights into the future of sociology and the importance of critical thinking in approaching complex systems.