Explore how Gerdau, one of the world's largest steel manufacturers, revolutionized their data and analytics ecosystem by migrating to Databricks. Learn about their journey from creating a data lake in 2018 to evolving their architecture for greater flexibility, simplification, governance, and performance. Discover how this migration resulted in a 30% cost reduction in data processing, eliminated 15 tools from their architecture, and saved nearly 400,000 USD in governance and data sharing solutions. Gain insights into enabling a new Data and GenAI ecosystem that serves as a reference for the Steel Industry. Presented by Felipe Montanini, Head of Data Management, Engineering, and Architecture, and Rodrigo Silveira, Chief Data and AI Officer at Gerdau, this 32-minute talk provides valuable lessons for organizations looking to optimize their data infrastructure and leverage advanced analytics and GenAI applications for business survival in today's competitive landscape.