Discover how to generate enthusiasm for your Apache project by applying movie marketing techniques in this 20-minute talk. Learn to craft compelling narratives, create intriguing taglines, and position your project as an epic adventure, making you the hero of your own open source story. Explore surprising parallels between open source and film to effectively communicate your project's value to diverse audiences, from tech experts to those unfamiliar with open source. Gain practical strategies for building a robust, engaged community around your work, whether you're involved with established projects like Apache Kafka or launching a new initiative. Master the art of explaining complex technical concepts using relatable movie analogies, making your project accessible and exciting to everyone, regardless of their technical background.