Discover how SpotHero revolutionized the parking industry with its innovative real-time rate board in this insightful conference talk. Explore the development of the first intelligent, dynamic pricing system for parking facilities, leveraging digital sensors and Point of Sale systems. Learn about the interdisciplinary team's approach to creating machine learning models that optimize prices by the minute and determine appropriate time bands. Gain valuable insights into the collaboration process with facility operators and the unique technical challenges faced in implementing IoT and machine learning solutions in the parking sector. Understand how this groundbreaking technology is transforming a $30 billion industry that has remained largely unchanged for over 70 years.