Explore the transformative power of communication in this 17-minute TEDx talk by Aysel Suleymanli, a former Big4 professional with extensive experience in marketing and communications. Discover how effective communication serves as a catalyst for personal and professional growth, drawing from Suleymanli's own experiences in multinational and multicultural organizations. Gain insights into strategic communications, functional transformation, and value proposition for C-suite executives. Learn how to leverage communication skills to enhance reputation, build brand awareness, and generate demand. Delivered at TEDxAzerbaijanBritishCollege, this thought-provoking presentation offers valuable lessons on harnessing the potential of communication to drive positive change in various aspects of life.