Explore the transformative power of understanding the "why" behind work and leadership in this TEDx talk by renowned speaker and bestselling author Dr. Derrick Noble. Learn how fostering a culture of purpose-driven work ignites motivation and resilience among employees. Discover the importance of leaders articulating their own "why" as a compass for navigating adversity. Through real-world examples and actionable insights, gain strategies to cultivate a unified sense of purpose, empowering teams to overcome challenges and thrive in uncertain times. Delve into the intersection of purpose and leadership for enduring success, drawing from Dr. Noble's extensive experience coaching high-profile clients such as the U.S. Air Force, FBI, and Fortune 500 companies. Be inspired by Dr. Noble's personal journey from overcoming a severe speech impediment to becoming an award-winning keynote speaker and leadership authority.