Explore effective customer communication strategies in the digital era through this insightful 21-minute Web Summit talk. Gain valuable insights from Maria Hatzistefanis as she discusses leveraging social media for company growth, harnessing the power of YouTube, and utilizing celebrity connections. Discover the importance of authenticity in brand messaging, learn how to effectively target younger generations, and understand the role of influencers in connecting with consumers. Delve into successful marketing strategies for luxury brands and gain practical tips for navigating the new media landscape. Examine the speaker's experience with two distinct brands and her approach to YouTube channel management, providing a comprehensive overview of modern digital marketing techniques.