Explore the concept of company culture beyond superficial perks in this insightful 19-minute conference talk featuring Ryan Smith, head of Qualtrics, in conversation with Mike Butcher at Web Summit. Delve into Smith's personal journey and learn about his approach to defining a company's personality and workplace environment. Discover strategies for building a niche issue, fostering a strong culture, and implementing radical transparency. Gain valuable insights on rapid scaling, international expansion, and the challenges of becoming a public company. Examine the role of media in shaping perceptions and discuss the prevalence of unicorn companies in the tech industry.