Explore the critical role of partnerships in business growth and expansion in this insightful 17-minute Web Summit talk featuring Peggy Johnson, Kirt McMaster, and Mood Rowghani. Discover why collaborations can be the fastest route to reaching new customer bases and achieving rapid growth. Learn about the challenges and intricacies of establishing successful partnerships, and understand how unlikely alliances can yield surprising benefits. Gain valuable insights into the strategic importance of partnerships as an alternative to building or buying everything in-house, and how to navigate these relationships for optimal results.