Discover the universal nature of creativity in this inspiring 20-minute TEDx talk by seasoned copywriter Devargh Mukherjee. Explore powerful techniques to unlock your creative potential, including finding conflict, embracing individuality, and harnessing nostalgia. Learn how to master rules before breaking them, build unshakable creative confidence, and navigate naysayers. Gain insights on developing exceptional taste and embracing the "cringe" factor. Drawing from his extensive experience working with major brands and winning numerous awards, Mukherjee challenges the myth that creativity is reserved for a select few and empowers you to tap into your innate creative abilities.