Discover four effective ways to leverage media from the insights of Suan Suan, a renowned knowledge-based blogger and top Bilibili uploader, in this 15-minute TEDxMacauUST talk. Learn how this Peking University master student transforms complex knowledge into engaging hand-drawn animations, resulting in over 160 million video views. Gain valuable perspectives on utilizing media as a powerful tool for communication and education from a successful media practitioner's personal experiences.