Explore the transformative power of customer feedback in this 16-minute TEDx talk by Elina Kakourou, a jewelry artisan from Sparta. Discover how to navigate the intricate landscape of customer service, adapt through challenging times like the pandemic, and shape a unique brand identity. Uncover the essence of customer feedback, its constructive influence, and the invaluable lessons it imparts in building a meaningful brand. Delve into the depth of emotions, stories, and soulful experiences encapsulated within jewelry, fostering a deeper connection between artisans and customers. Learn from Kakourou's journey as she balances a career in finance with running KAKURU, her unique jewelry store and workshop, where she designs and creates beautiful handmade pieces inspired by her hometown. Gain insights on expressing oneself through elegant and refined designs while striving to make recognizable yet evolving jewelry. Understand the challenges and progress in leaving a mark in the jewelry industry through this independently organized TEDx event. Read more