Discover the untapped potential of the rapidly growing demographic of adults aged 55 and over in this insightful 15-minute TEDx talk. Explore the projected increase in the global aging population and its significant impact on consumer spending. Learn why, despite accounting for over 40% of all consumer spending, this demographic is often overlooked or stereotyped in marketing efforts. Gain valuable insights into the growing list of unmet needs among older adults and the substantial opportunities for organizations to create more usable, desirable, and marketable solutions tailored to this demographic. Understand the power of active agers and their influence on the future of consumer markets in this thought-provoking presentation.