Discover how to optimize your game's experience for diverse users through lifetime value models and predictive analytics in this 33-minute Android Developers conference talk from Playtime 2016. Learn to track key engagement predictors, emphasize retention using the Player Stats API, and implement evolving monetization strategies from basic shops to machine learning-targeted bundles. Explore the use of time series analysis and user funnels to identify purchase-driving actions and key events. Gain insights into leveraging the Player Stats API for dynamic targeting and creating prediction-based experiences. Understand market-specific price elasticity and Google Play's sub-dollar pricing options to maximize your game's potential across different user segments.
Customizing Game Experiences with Lifetime Value Models and Predictive Analytics