Discover effective strategies for engaging audiences with short attention spans in this insightful conference talk. Explore customer engagement online and the future of marketing with Maggie Lower, CMO of Hootsuite. Gain valuable insights into major trends, including leveraging the creator economy and employee advocacy. Learn the fundamental principle of social media success: knowing your audience through active listening. Acquire top tips for maximizing your presence on platforms like Instagram, Twitter, and LinkedIn, regardless of your business size. Delve into topics such as customer support, acquisitions, social media education, local vs. global messaging, and lessons learned during the pandemic. Examine the impact of privacy concerns and pandemic-related changes on the industry. Enhance your social media marketing skills with practical advice from this engaging conversation between Maggie Lower and business correspondent Martina Fuchs at Web Summit 2021's PandaConf.