Explore the future of online journalism in this 19-minute Web Summit conference talk featuring Matt McAllester, Alexander Klopping, and Stephen Rae. Delve into the challenges faced by traditional publishing models such as paywalls, freemium subscriptions, and memberships. Gain insights from a print industry veteran and the founder of an "iTunes for journalism" as they discuss emerging trends and potential solutions for publishers and journalists in the digital age. Examine topics including ad blockers, startup culture in media, longform journalism, and the impact of clickbait on content quality. Discover innovative approaches to monetization and content distribution that may shape the future landscape of online publishing.