Explore Heineken's strategy for thriving in the digital age through this insightful conference talk. Discover how the company is rapidly adapting its culture, organization, partnerships, and capabilities to leverage the digital future. Learn about Heineken's model, the challenges they face, and the principles guiding their transformation. Gain valuable insights on facing reality, avoiding one-size-fits-all solutions, understanding greatness, and the crucial role of creativity in navigating the new digital normal.