Explore the evolution from business intelligence to predictive analytics in this 33-minute conference talk by Dr. Ingo Mierswa of RapidMiner at Big Data Analytics Tokyo 2017. Discover the competitive advantage of combining machine learning with big data for optimal business outcomes. Examine a practical demonstration using the Fatality Analysis Reporting System to uncover critical insights on accident fatalities, including the impact of helmets, alcohol, and vehicle choice on personal safety. Learn how to implement predictive analytics in your organization and understand its value in moving beyond traditional business intelligence to predictive and prescriptive analytics.