Explore the challenges and opportunities in digitizing the pharmaceutical industry through this insightful conference talk from Web Summit 2018. Join GlaxoSmithKline's Chief Digital Officer Karenann Terrell and The British Medical Journal's Ashley McKimm as they discuss the complexities of breathing new digital life into a major pharmaceutical company. Gain valuable insights into balancing consumer and corporate needs, optimizing supply chains and SEO strategies, and encouraging lab-focused professionals to embrace digital transformation. Discover the unique aspects of the pharmaceutical industry that make digital integration both crucial and challenging. Learn about the role of a Chief Digital Officer in a big health corporation and the strategies employed to drive digital innovation in this traditionally conservative sector.