Explore a thought-provoking conversation between Darren Huston and Michael Kassan at Web Summit 2014, delving into the intricacies of The Priceline Group's business model. Gain insights into the company's approach to value creation, pricing strategies, and the development of end-to-end solutions. Discover how the group navigates the omnichannel landscape, attracts top talent, and leverages serendipity in the ever-evolving travel industry. This 21-minute talk offers a unique glimpse into the inner workings of one of the world's leading online travel companies.