Explore the concept of purpose-driven leadership in this 48-minute conference talk from the 2022 Aspen Ideas Festival. Delve into the challenges and strategies of truly purposeful leaders who are transforming their organizations to address critical issues such as climate change, diversity and inclusion, and cultural shifts. Learn from industry leaders Ramon Laguarta, Chairman and CEO of PepsiCo, and Enrique Lores, President and CEO of HP, as they discuss how to implement meaningful change beyond marketing efforts. Gain insights into shifting business models, fostering diversity in leadership roles, and extending organizational impact to supply chains and competitors. Discover practical approaches to initiating purposeful leadership in your own organization through this engaging conversation moderated by CNBC anchor Sara Eisen.