Explore the secrets of building a lasting career on the internet in this 53-minute panel discussion from the 2022 Aspen Ideas Festival. Join creator-commentator Angela Rye as she leads a conversation with successful YouTube creators Rhett McLaughlin, Link Neal, and Mimi G, alongside YouTube's Chief Business Officer Robert Kyncl. Discover how these tenured creators have turned their passions into thriving businesses, focusing on long-term success rather than viral fame. Gain insights into their struggles, triumphs, and perspectives on the future of the creator economy. Learn about scaling your business, building a company, maintaining consistency, and navigating the competitive landscape of online content creation. The discussion also touches on topics such as YouTube Shorts, the Mythical Accelerator Fund, and the importance of ownership and control in the digital space. Whether you're an aspiring creator or interested in the evolving world of online entrepreneurship, this talk offers valuable lessons on achieving longevity and success in the ever-changing internet landscape. Read more