Explore the evolution of scientific knowledge dissemination in this AGU Fall Meeting 2008 Frontiers of Geophysics Lecture. Delve into the historical progression from the Royal Society to modern digital platforms like Google Earth and beyond. Examine key figures such as Roger Bacon and pivotal developments including the advent of computers and the Internet. Gain insights into the impact of Google Earth, Google Trends, and the importance of data sharing in advancing scientific research. Understand the role of research funding and its influence on knowledge spread. Engage with thought-provoking questions about the future of scientific information distribution and collaboration in the digital age.