Explore the complex intersection of DNA technology, society, and ethics in this thought-provoking AAAS Annual Meeting lecture. Delve into the social implications of genetic research, examining how DNA analysis impacts identity, ancestry, and justice. Gain insights into the emerging field of sociogenomics and understand the pressing need for a new bioethics framework to address the challenges posed by advancing genetic technologies. Discover how DNA science is reshaping our understanding of race, heritage, and personal history, while considering the ethical dilemmas that arise from its widespread use. Learn about the potential benefits and risks of genetic information in various contexts, from healthcare to criminal justice. Engage with critical questions about privacy, consent, and the responsible use of genetic data in an era of rapid scientific progress.