Discover the psychology behind habit-forming products in this 27-minute keynote by behavioral designer and bestselling author Nir Eyal. Explore the "Hook Model" and learn how to create engaging technologies that keep users coming back. Gain insights into the intersection of psychology, technology, and business as Eyal breaks down the components of habit-forming products: triggers, actions, variable rewards, and investments. Understand the role of internal triggers, negative valence states, and the nucleus accumbens in driving user behavior. Examine real-world examples from social media and games to illustrate these concepts. Acquire practical advice for increasing user engagement and creating products that resonate with audiences. Delve into the ethical considerations of designing habit-forming technologies and their impact on society.