Explore the intersection of creativity, culture, and productivity in this thought-provoking keynote by digital anthropologist and bestselling author Rahaf Harfoush. Delve into the history of creativity, examine the impact of organizational culture on innovation, and challenge societal norms surrounding work and success. Investigate the concept of "Hustle & Float," questioning traditional notions of productivity and the American Dream. Gain insights into innovative tools and strategies for fostering a creative-centered culture, while critically analyzing the effects of overwork and the "doer" mentality. Discover how to reclaim creativity in a world obsessed with work and learn to harness the power of culture for meaningful innovation.