Explore the cutting-edge Data Science platform behind Meltwater's Media Intelligence and Outside Insights products in this 24-minute talk by Dr. Giorgio Orsi at the Alan Turing Institute. Discover how modern companies can leverage billions of online conversations to extract valuable insights on competitors, brand perception, and market trends for strategic decision-making. Learn about the infrastructure for data collection and enrichment, advanced Data Science applications, and how Meltwater is becoming an "AI-first" company. Gain insights into the importance of outside data in maintaining competitiveness in a rapidly changing global market. Delve into topics such as Data Lake, enrichments, Knowledge Graph, and cognitive applications that complement traditional media intelligence tools. Understand how Meltwater's platform enables organizations to gather factual information from original sources and transform it into actionable intelligence.