Discover strategies for articulating the business value of new open-source software (OSS) technology in this 21-minute conference talk by Jorge Lainfiesta from Roadie.io. Learn how to construct a compelling narrative for adopting emerging Cloud native projects, using Backstage as a case study. Explore techniques for conducting due diligence, developing business models, and adapting your approach as the technology landscape evolves. Gain insights on engaging stakeholders, maximizing involvement, and effectively selling the potential of new OSS projects to both internal teams and external clients. By the end of this presentation, acquire the confidence to create persuasive proposals that encourage investment in cutting-edge open-source technologies.