Learn how to effectively approach public relations and engage with the press in this 44-minute Stanford CS183F: Startup School lecture. Explore product innovation, founder-led PR strategies, and techniques for identifying your target audience. Discover valuable tips for reaching out to media, crafting compelling blog content, and leveraging various sources. Examine real-world examples, learn how to respond to articles, and understand the nuances of working with different types of publications. Gain insights into the importance of pre-work and scaffolding when interacting with reporters, and master the art of securing exclusives. Equip yourself with essential PR knowledge to effectively promote your startup and build meaningful relationships with the press.