Explore strategies for building professional relationships in this 20-minute video featuring Rand Fishkin from SparkToro. Gain insights into best business practices and relationship-building techniques as Fishkin discusses organizational values, identifying team attributes, preferred communication methods, and the balance between competence and cultural fit. Learn how to develop meaningful connections, stand out among peers, and accelerate success in your professional life. Discover Fishkin's perspective on being a technical versus people person, and how these traits influence business interactions.