Discover how to leverage Facebook Groups to build your social influence in this 35-minute video featuring Andrew Kavanagh, founder of the largest Photoshop and Lightroom group on Facebook. Learn from Kavanagh's 7-year journey of growing an engaging community of over 200,000 creatives. Explore the advantages of Facebook groups over pages, strategies for managing closed groups, and tips for creating quality content that resonates with your audience. Gain insights on effective admin practices, handling messages, and fostering engagement through various content formats. Understand the importance of cross-platform presence, recent activity, and approved posts. Benefit from valuable lessons learned and receive practical advice for starting and growing new groups to establish your social media influence.