Explore the process of creating ethical brand identities in this insightful talk by James Martin, a seasoned designer and co-founder of Baby Giant Design Co. Delve into Martin's 15-year journey from fine artist to tattoo apprentice to graphic designer, specializing in "logo badassery." Learn about his minimalist approach to design and gain valuable insights into developing brand identities for ethically-minded companies. Discover the importance of briefing, mood boards, rapid prototyping, and storytelling in the design process. Understand how to effectively present your work to clients, choose appropriate colors, and create icons that align with ethical brand values. Gain practical tips on attracting clients and maintaining a distinctive personal style while catering to ethical businesses.